MARKET ENTRY & CHANNEL ARCHITECTURE
I don't analyse markets.
I've built them.
I've built global product categories from zero — strategy, market research, pricing architecture, channel structure. I now do the same for manufacturers entering Europe: the hardest market to read, and the most expensive one to get wrong.
10+
YEARS IN SALES
6
YEARS BUILDING SALES CHANNELS, FUNNEL TO GO-TO-MARKET
4
YEARS WORKING WITH MANUFACTURERS WORLDWIDE
2
GLOBAL CATEGORIES BUILT FROM ZERO
THE PATTERN
Great machines fail in Europe for boring reasons.
Europe is not one market. It is a fragmented landscape of distributors, service networks, certification regimes and buying committees that will not respond to the playbook that worked in your home market. Most manufacturers learn this after two years and seven figures.
FAILURE 01
The wrong channel
A distributor is signed because he answered the email first — not because he can service the machine. Two years later the territory is locked, the contract runs, and nothing sells.
FAILURE 02
The wrong price
Undercutting the market destroys the margin the channel needs in order to sell you. In European B2B, cheap does not win the deal — it disqualifies you from the shortlist.
FAILURE 03
The missing structure
No service network, no spare-parts logic, no compliance path. The product sells once. Then the first machine breaks, and the market quietly closes behind you.
HOW I WORK
Three stages. Each one earns the next.
You never buy the next stage until the one before it has paid for itself.
STAGE 01
Market Entry Assessment
Market size and real price levels in DACH and the EU. Competitive landscape. Regulatory obligations — CE, GPSR, WEEE, machinery directive. The channels that will work, and the ones that will waste your year. Ending in a clear go / no-go.
The deliverable is a decision, not a document.
3–4 weeks
Fixed Fee
Bilingual Report
STAGE 02
Go-to-Market Blueprint & Execution
Channel architecture and margin model. A shortlist of distributors and key accounts by name — with the decision-makers, not the switchboard. First approach, negotiation support, service and spare-parts structure, compliance roadmap.
Where the plan meets the market.
3–6 months
Monthly retainer
Minimum 3 months
STAGE 03
European Representation
Your face in Europe. Trade shows, key accounts, distributor management — a partner in the European time zone who already knows your machine, your margin and your market.
When Europe becomes a channel, not an experiment.
12 months
Retainer
By invitation
Before you risk €120,000 on a European country manager, give me three weeks and a fixed fee.
THE MATHS OF A FIRST MARKET ENTRY
WHO I AM
Enrico Euteneuer
Over ten years in sales. Six of them building sales channels end to end — funnel design, partner structure, go-to-market execution. The last four building complex market structures, working directly with manufacturers across the world.
I've built two global product categories from zero, one of them commercial cleaning robotics — and now apply the same playbook wherever a manufacturer needs a European channel.
E2 is not a consultancy that sends you a deck. It is one person who has already made the expensive mistakes in this market — and would rather you didn't repeat them.
CONTACT
Twenty minutes. No pitch.
Tell me your product and your target countries. I'll tell you the three things that will cost you money in Europe. If it's useful, we talk about STAGE 01.